Outcomes of the South Dakota Tobacco Cessation Quitline

College of Nursing

Office of Nursing Research

Outcomes of the South Dakota Tobacco Cessation QuitLine

Principal Investigator: Nancy Fahrenwald, PhD, RN
          Sponsor: South Dakota Department of Health
          Project Period: 2005-2008
          Collaborating Institutions and Faculty Members:

                  Nancy Fahrenwald: Principle Investigator
                    Roxanne Luchesi (Journalism): Co-Investigator
                    David Davis (Economics): Co-Investigator

This public health evaluation research project includes a cost analysis, advertising/marketing analysis and outcome evaluation of the South Dakota Tobacco QuitLine. The QuitLine is one component of the state’s comprehensive tobacco control program. Tobacco control efforts are funded by appropriations from the SD legislature and a federal contract from the Centers for Disease Control and Prevention. The QuitLine program is implemented via state contract by the Avera McKennan Corporate Health program.

The program is a tobacco cessation telephone intervention which offers free coaching sessions and reduced cost tobacco cessation medications. The purposes of this project are to examine: (a) quit-status of first-time and second-chance participants in the counseling intervention at 7 months and 13 months post-counseling, (b) program acceptability and satisfaction among the QuitLine counseling participants, (c) cost-effectiveness of the SD Tobacco QuitLine, (d) differentiated costs of first-time and second-time enrollees in the QuitLine, and an (e) advertising market analysis for the QuitLine.

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